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Monarch
Minnesota's women's hockey.
This was my name, identity and jersey design proposal for the Minnesota women's pro hockey team (PWHL).
I love the double meaning with Monarch. Both a "sovereign head of state, especially a king, queen, or emperor" and one of the most magical animals of all time, the Monarch Butterfly.
I altered the original purple to a more electric blue version. This strengthens brand equity and differentiates the team from the Vikings and Prince.


© 2025 by Decker Grey Design Company
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